August 2018 – Since the beginning of this year, Advanced Berry Breeding (ABB) has entered into its new office in Hedel, the Netherlands, and is at full strength with a few new colleagues. The office of ABB is led by managing director Wim Aalbersberg and financial manager Colinda van Beurden since 2017. From the beginning of this year, Sjoerd van Gestel has joined them as account manager. Subsequently, Ayla Voets and Heleen de Jong completed the team. They are dealing with license management, office management and marketing.

New varieties
The successful raspberry varieties Kweli®, Kwanza®, Imara® and Mapema® are already on the international market for a number of years. From the 1st of July 2017, ABB takes care of the licensing itself. At the end of 2017, a serie of new varieties was launched: Jambo®, Shani, Rafiki and Wengi. Each variety has particular characteristics. You can find more information about these varieties on our website.

Future plans
In 2018, ABB is moving forward at full power and steps into a new phase. With our research partners and cooperating plant propagators and fruit growers, ABB is running tests for new selections. We expect to bring new and exciting varieties of soft fruit to the market in 2019 or 2020. The trials in The Netherlands, Portugal and Tanzania are promising and encouraging. Furthermore, ABB will step into new markets on the various continents. With the new team, the knowledge and experience that ABB has, we expect great developments for the future.

Would you like to know more about the varieties of ABB and the development of ABB? Follow us on LinkedIn and visit the website Please feel free to contact us by e-mail at We are happy to make an appointment with you.

Photo caption: above Sjoerd and Colinda, below Heleen, Ayla and Wim.

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