March 25th 2016 – On 4 February 2016 Special Fruit N.V. from Belgium and Bfruit from Portugal announced their strategic alliance with regard to the production and marketing of Kweli® and Kwanza® raspberries. The agreement was signed at the Fruit Logistica in Berlin, in the presence of the Portuguese minister of Agriculture, Forestry, and Rural Development, Luis Capoulas Santos. Through this strategic alliance both partners strengthen their competitive position in the challenging European soft fruit sector. Both companies will collaborate through their Portuguese company Multiberry, which concluded to an alliance with Advanced Berry Breeding earlier.
Bfruit currently unites more than 120 Portuguese soft fruit and kiwi producers and will be able through this agreement to strongly expand its growers base and export volumes. Moreover it will provide its members access to new soft fruit varieties and enhanced technical support.
Special Fruit will gain access to large, year round volumes of the highly popular raspberry varieties Kwanza® and Kweli® and will provide Bfruit access to new export markets for its other products. Production and sales of Kwanza® fruit throughout the year belongs to the possibilities then.